Tell us, do you listen to podcasts or music on Spotify? Have you ever used Spotify Ads? If you want to know more about voice ads, ask our team of digital marketing specialists. The cost per impression is higher than other platforms, but the experts say that Spotify’s audience is a very compromised one, making this platform a very advantageous advertising channel.
Spotify allows a minimal investment of 250 dollars and the placement of the ads is defined by a real-time bidding system. The results can be available within 24 hours. All this can be done without paying any extra fee.
We can insert a script and select a voice over. If we don’t have the resources, the know-how or the time for making our own ads, Spotify Ad Estudio offers the possibility of creating ads for us. You can also filter users by the type of content they listen to.Īmong the factors that allow us to segment our audience with Spotify we could list: You can target your potential customers by demographic location, age, etc. Once you have created an account with Spotify Ad Estudio, you must segment your audience. The company offers an advertising platform called Spotify Ad Estudio. One of the most attractive aspects of Spotify Ads is its easy-to-use platform. This way, Spotify wants to avoid our brand to be associated with negative experiences. If a user mutes the device, the ad gets paused until the volume is up again.Īlso, the platform takes measures to guarantee that our ads are not played before or after songs that may have offensive or violent connotations. The mobile option, though, is the most used.Īn interesting advantage: voice ads can’t be paused. Spotify can be accessed from computers, tablets, phones and even from video game consoles. This indicates the path Spotify is taking. In November 2020 Spotify bought Megaphone, an advertising and podcasts platform. Also, as we have already explained when we wrote about programmatic voice ads, audio advertising is a growing trend and it has some advantages compared to audiovisual ads. By 2020 the company had 320 million active users each month, among which 144 million were premium subscribers. Spotify is the world’s biggest streaming platform.
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